Travel vibe
Travel planning website
Travel Vibe is a dynamic travel planning platform designed to revolutionize how independent and collaborative travelers explore the world. Moving beyond traditional cookie-cutter tours, our website empowers users to craft personalized adventures that resonate with their unique interests and travel styles.
​
At the heart of Travel Vibe lies our innovative user-built itinerary feature, allowing travelers to curate their dream vacations with unparalleled flexibility. This is complemented by our network of local experts who provide hyper-curated experiences, offering authentic glimpses into destinations that go far beyond typical tourist attractions.
More than just a planning tool, Travel Vibe fosters a vibrant community of global explorers. Our integrated forums and blog sections create spaces for users to share stories, exchange tips, and connect with fellow adventure-seekers. This sense of community, combined with our rich destination content, establishes Travel Vibe as a trusted resource for both seasoned globetrotters and first-time wanderers.
​
Whether you're a solo traveler seeking off-the-beaten-path experiences or part of a group looking to plan collaboratively, Travel Vibe provides the tools, information, and community support to make every journey unforgettable.
Travelers in Focus: Meet the Minds Behind Our Design
Designing the Visual Identity of Travel Vibe
A Modern, Adventure-Inspired Approach
Mapping the Traveler's Digital Journey: Travel Vibe's User Flow
Imagine your perfect getaway. We'll help you find the right destination, accommodations, and experiences. From searching for your dream trip to booking it with ease, we've got you covered.
User Insights and Requirements
Challenges
-
Translating User's diverse and specific travel and dining preferences into actionable design requirements
-
Balancing User's desire for unique, off-the-beaten-path experiences with the need to provide a cohesive and efficient user experience
-
Predicting and optimizing user interactions with a complex platform that offers a wide range of destination, restaurant, and activity options
​
Approach:
-
Detailed User Research and Persona Development
-
Conducted in-depth interviews with users and travelers like her to deeply understand her motivations, pain points, and preferences
-
Created a comprehensive user persona, including user travel goals, needs, and travel style
-
-
Journey Mapping and Feature Prioritization
-
Mapped out user end-to-end travel planning and booking journey
-
Prioritized platform features that aligned with User desire for unique, local experiences (e.g., curated off-the-beaten-path restaurant recommendations, connection with local food experts)
-
Balanced these features with revenue-generating components (e.g., premium concierge services) through A/B testing
-
-
User-Centric Design in a Complex Ecosystem
-
Implemented comprehensive user analytics to understand user interactions with the platform
-
Conducted regular A/B testing on key features to optimize the user experience
-
Utilized heat mapping to identify areas of friction in the interface, such as the initial itinerary builder
-
Redesigned the itinerary builder based on user behavior insights, resulting in a 25% increase in completion rates
-
​
Outcome:
-
A feature prioritization matrix that balanced Users needs for unique experiences with revenue-generating components
-
Improved overall platform engagement by 30% and reduced drop-off rates in key user journeys
-
Infographic showing the results of the itinerary builder redesign, including before-and-after mockups and A/B test performance metrics
By deeply understanding Users motivations and preferences, and then translating these insights into a user-centric platform design, Our able to provide her with a seamless and rewarding travel planning and booking experience that catered to her adventurous foodie spirit.
Travel vibe design statement
​
Travel Vibe empowers users to design their perfect getaways through a seamless and intuitive travel booking platform. Our design system prioritizes user experience, ensuring a consistent and visually appealing interface that simplifies the search, exploration, and booking process.
​
Key Principles:
​
-
User-Centered Design: We prioritize user needs and behaviors, crafting a platform that is intuitive, efficient, and enjoyable to navigate.
-
Visual Consistency: A unified design language built on a robust component library guarantees a cohesive user experience across all touchpoints.
-
Accessibility: We strive to create an inclusive platform that caters to users with diverse needs and abilities.
-
Scalability and Flexibility: The design system is built to adapt and grow, accommodating future features and platform enhancements.​
​
Target Audience:
Travel Vibe caters to a broad audience of travelers, from seasoned explorers to those planning their first getaways. Our platform aims to empower users of all experience levels to discover and book their dream trips with confidence.
​
Visual Identity:
The platform's visual identity will be modern, clean, and inspiring. We will utilize a color palette that evokes a sense of wanderlust and adventure, coupled with clear and legible typography to ensure optimal readability.
​
Components and Patterns:
A comprehensive library of reusable components and established design patterns will form the foundation of the Travel Vibe platform. This ensures a consistent user experience across all functionalities, from search bars and booking forms to activity listings and user profiles.
By adhering to these principles, Travel Vibe will establish a user-centric and visually appealing platform that streamlines the travel booking experience and empowers users to explore the world with ease.