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Website design

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Swatches
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I followed a user-centered UX/UI design process to create a user-friendly and engaging yoga website. Understanding user goals (increased sign-ups, subscriptions, informative content) and conducting user research (e.g., surveys) were essential. The target audience includes individuals seeking convenient yoga practice and personalized learning experiences (classes based on skill level).

The user survey revealed preferences for practice schedules, yoga experience levels, and content formats (written instructions, video demonstrations). These insights helped shape the website's content and functionalities. A website prototype (low-fidelity sketches or interactive mockup) was created to visualize the layout and user flow. Sharing this with my team for feedback ensured early identification of areas for improvement before finalizing the design. Finally, a calming green color scheme (e.g., sage green) was chosen to promote a sense of peace and tranquility, aligning perfectly with the practice of yoga.

To further enhance the user experience, I incorporated fabric swatches throughout the website. These swatches, in calming earth tones that complemented the green color scheme, served as visual cues for different yoga styles. For example, a soft, textured swatch might represent restorative yoga, while a smoother, more vibrant one could indicate a more active vinyasa flow class. This subtle visual language provided users with an intuitive way to navigate the various class offerings, ultimately leading them to the perfect yoga practice for their needs

Prototype
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Food at Your
Doorstep

I prioritized user needs to design a user-friendly and engaging food delivery website called 'Food at Your Doorstep. Understanding user needs (easy menu access, real-time order tracking) was crucial. User interviews revealed challenges with unclear menus and a lack of efficient search functionalities.

Based on these insights, I designed a website prototype (low-fidelity wireframes or interactive mockup) to visualize the layout and user flow. Sharing this with my team for feedback ensured early identification of areas for improvement before finalizing the design. Finally, a yellow and green color scheme was chosen to promote feelings of happiness, optimism, and freshness, ultimately making the website more inviting.

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To enhance the visual representation of food categories on our delivery webpage, I incorporated fabric swatches. Soft, woven swatches in calming colors were chosen. For example, a light oatmeal shade could represent bakery items, a muted sage green could signify healthy options, and a rich eggplant hue could denote vegetarian dishes. This subtle visual language goes beyond text descriptions, allowing users to intuitively browse and discover food based on both category and color.

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Swatches
Prototype
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